Double sided business cards are best for individuals and businesses with more than one primary service or function. They are also very good for people who need to be more specific when giving information to potential clients or customers. For example, a custom antique shop may have their basic information on the front of the card and a list of antique types or craftsmen on the back of the card.
A lawyer may present his contact information on the front of their card and reserve the back side for types of litigation they specialize in. A restaurant may reserve the back of their cards for menu information or hours of operation. A franchise owner or area manager may list various locations or directions on the back of their card and display their basic company information on the front.
The most important thing to remember about double sided business cards is that when handing them to someone, especially a potential client or customer, it is important to hand them the card with the primary information or the front side of the card facing up. Your name and/or your company name are the most important first impression when someone looks at your cards. Because of the complexity and amount of type involved in double sided cards, it is not recommended that you print them yourself on a home printer. Check with your local card printer and inquire about double sided card printing prices.
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